![]() So compared to the limited colors of a GIF that often give animations a low-quality look, APNGs let you use the full range of color depths. The PNG-24 format is able to display millions of colors. The PNG-8 format is similar to GIFs in that they are saved with 256 colors maximum. There are two types of PNG formats: PNG-8 and PNG-24. So to understand what makes an APNG special, it’s key to understand the characteristics of a simple PNG. Reasons to use APNGs in emailĪn animated PNG is exactly what the name suggests: a collection of PNGs that are combined to introduce movement. Animated Portable Network Graphics-or APNGs-are an option you might want to explore, too. Email marketers everywhere are looking to add movement to their campaigns-and the most popular way of doing that is by using the power of animated GIFs.īut animated GIFs aren’t the only file type that allows you to add movement to imagery. ![]() Enterprise Plan Boost collaboration and drive resultsĪnimated imagery is one of the top email design trends for 2019.Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes. ![]()
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